December 2 2019  |  Airlines & Airports

Qatar Airways kicks off star-studded safety video

By Hibah Noor


Qatar Airways’ inflight safety video features Brazilian footballer Neymar Jr, FC Bayern Munich star Robert Lewandowski and AS Roma legend Cafu

Qatar Airways has created an entertaining safety video featuring the world’s top football stars that will be shown onboard flights before the end of the year.

Featuring football legends past and present, the humorous video delivers important safety information with the help of personalities from the airline’s ongoing partnerships with AS Roma, FC Bayern Munich and FIFA.

The film stars Brazilian footballer Neymar Jr, FC Bayern Munich star Robert Lewandowski and AS Roma legend Cafu, who are led through the inflight safety routine by a comedic double act of coach and kitman played by British television regular Jason Thorpe and comedy actor Ross Hatt.

In the video, Lewandowski demonstrates how to use a life jacket, Cafu helps a younger version of himself attach an oxygen mask and Paris Saint-Germain star Neymar Jr makes a special appearance to guide Qsuite passengers.

Directed by Peter Lydon, who co-wrote the script with award-winning creative agency 180 Kingsday, the six-minute film is designed for Qatar Airways’ global family audience. Mirroring the airline’s latest campaigns, the film seeks to add a playful spin to a vital part of the inflight experience.

Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms Salam Al Shawa, said: “At Qatar Airways, safety is priority one and we want to ensure everyone, including our most frequent travellers, watches our safety briefings. The wonderfully creative concept from 180 Kingsday will capture our passengers’ attention whilst providing a fun, light-hearted video to get the inflight entertainment under way. The level of quality and attention to detail in this video is paramount and I am sure the content will both inform and amuse our global passengers of all ages.”

Brand News

May 28 2020

SKROSS builds presence in the USA…

​The digital accessories retailer, InMotion, acquired by WHSmith in 2018, offers a specialized shopping experience for travelers…

By Jas Ryat

May 28 2020

A message of hope & testimony of…

​In addition to droughts and fires, Two World Wars, the Boer wars, the Great Depression, the Spanish Flu, the Bubonic Plague,…

By Jas Ryat

May 28 2020

DFD adds Anne Klein watches to…

​Duty Free Dynamics, major travel retail regional distributor, is pleased to announce the addition of Anne Klein watches

By Laura Shirk

May 27 2020

Kantar’s Tracy Yu joins Treasury…

​Treasury Wine Estates welcomes Tracy Yu as Regional Manager

By Jas Ryat

May 27 2020

Nestlé ITR announces its sustainability…

​With Nestlé announcing its ambition to make 100% of its packaging recyclable or reusable by…

By Laura Shirk

May 27 2020

DFD rolls out Osprey packs at 3Sixty…

​Duty Free Dynamics (DFD) is excited to announce the roll out of the innovative Osprey outdoor packs by opening a distribution…

By Jas Ryat

May 26 2020

Shiseido Travel Retail stirs emotions…

​Shiseido Travel Retail has strengthened its fragrance portfolio with the launch of three new product extensions from Dolce…

By Hibah Noor

May 26 2020

Burberry Beauty taps Isamaya Ffrench…

​Burberry Beauty has announced British makeup artist Isamaya Ffrench as its new Global Beauty Director

By Mary Jane Pittilla

May 18 2020

Ricola moves forward with new product…

​The expert in Swiss herb products is pressing on with its mission to release new products into travel retail markets, despite…

By Jas Ryat

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap