October 7 2020  |  Associations

MEADFA holds first virtual event to address impact & recovery

By Laura Shirk

The Middle East & Africa Duty Free Association (MEADFA) held its first virtual event outlining how travel retail in the Middle East and Africa is fighting against the impact of COVID-19. Over 150 participants from across the world joined the event. It’s noted that coordinated advocacy by airports, airlines and retailers is key to the recovery of the channel.

“This is a crisis like no other, and travel retail is very much in the eye of the storm. Our industry requires the full support of our governments and our airport partners and stakeholders. Global industry associations including MEADFA, ICAO, DFWC, ACI WORLD, IATA, ETRC, APTRA, ASUTIL and many more are working together joining efforts to mitigate the effect of COVID-19,” says Rita Chidiac, AWG Secretary General, MEADFA.

The event was moderated by John Hume, Hume Brophy Managing Partner, and included high profile speakers including Ali Tounsi, Secretary General, ACI Africa, Rames Cidambi, CCO, Dubai Duty Free, and Rita Chidiac, Corporate Affairs & Communications Manager – Worldwide Duty Free, JT International.

While the impact of COVID-19 has been catastrophic, positive steps toward recovery in the MEADFA region are taking place. Despite very low numbers, passenger behavior and spending patterns have continued and many categories are proving to be resilient.

“Our airport and airline partners have taken major steps to make traveling by air very safe. Travel retail operators have worked hard to create the new safe operating conditions in our shops to protect both staff and customers. All of us must now work together to convince people that they can fly safely and comfortably.

Most importantly, more needs to be done to ensure the industry maintains a deeper dialogue with governments in the Middle East and Africa. The patchwork of quarantine and traveling restrictions currently in place means that passenger confidence and ability to travel is at an all- time low.

We need to move away from quarantining travelers and introduce consistent and coordinated testing procedures to give our passengers the confidence and the ability to take to the skies again,” adds Chidiac.

Brand News

October 29 2020

L’Oréal produces first plastic…

​French beauty group L’Oréal, together with its partners LanzaTech and Total, have premiered the world’s first sustainable…

By Mary Jane Pittilla

October 29 2020

Quintessential Brands scoops Gin…

​Quintessential Brands has been recognized by one of the top global drinks industry competitions, the International Spirits…

By Mary Jane Pittilla

October 29 2020

Dufry announces changes to executive…

Jose Antonio Gea, Deputy Group CEO of leading operator Dufry, will step down from his position of Deputy CEO and member of…

By Mary Jane Pittilla

October 26 2020

BLOOM Gin provides support to Women…

BLOOM Gin is giving budding female entrepreneurs the chance to win a share of £25,000, turning their passion projects into…

By Laura Shirk

October 21 2020

J. Cortès lights up cigar category…

​Cigar brand J. Cortès has introduced three new Corona terroir tubes

By Mary Jane Pittilla

October 20 2020

Jim Beam announces TR exclusive…

​Jim Beam Bourbon has announced the launch of Lineage – a batched premium expression exclusive to global travel retail

By Laura Shirk

October 19 2020

Beam Suntory launches first ever…

Beam Suntory has launched the first-ever world blended whisky, Suntory World Whisky ‘Ao’, exclusive to global travel retail

By Wendy Morley

October 19 2020

AHC to introduce new skincare products…

​Unilever-owned premium skincare brand AHC is to enhance its travel retail offerings with several new products that have…

By Mary Jane Pittilla

October 16 2020

DFD launches Writing & Arts category…

Duty Free Dynamics, major regional distributor within the Americas’ travel retail channel, is pleased to announce the debut…

By Laura Shirk

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap