March 12 2019  |  Industry News

New firm merges insight and tech to drive purchase

By Jas Ryat


Alan Brennan, Managing Director, dcGTR

Robert Thorpe, Managing Director - Associate Partners, dcactiv


dcGTR is a new business specialized in global travel retail, offering the industry access to cutting-edge technology centered on 3D virtual reality and augmented reality technology with integrated digitalized mobile apps.

dcGTR is a partnership between dcactiv, a leading retail design and shopper marketing agency, and respected industry executive Alan Brennan.

The core competencies and digital capability of dcGTR are built on six commercial pillars: planning, design, research, selling, execution and learning. Each can be applied, integrated and customized to the individual stakeholder according to their business needs (#CreativeCommercialTech).

Brennan, Managing Director, dcGTR, explained: “We bring to market a powerful and differentiated combination of cutting-edge technology merged with insight that offers industry stakeholders a unique opportunity to capture better and more effective shopper intelligence as to what drives greater purchase on the shopper journey.”

The partners have also established a strategic collaboration with Swiss-based m1nd-set, the leading research agency in travel retail. The collaboration offers stakeholders a powerful end-to-end integrated tech-based solution in traveler-shopper research, according to Brennan.

dcGTR’s virtual and augmented reality technology can be used to create, test and measure virtual retail environments, brand activations and point of sale material with target shopper groups, before any major capital investment has been made.

In addition, the integrated digital 3D apps provide a “cost-effective mobile platform to ensure flawless in-store execution, best-in-class compliance and continuous learning across a global retail operation”, said Brennan.

dcactiv was established in the UK in 1998 and is considered one of the leading shopper marketing agencies working internationally with major clients such as Unilever, Lego, Nestlé, Imperial Brands, Energizer and Coca Cola.

Brennan is a senior executive with over 25 years’ experience of working in travel retail in senior global management positions, notably in sales and shopper marketing with Nestlé International Travel Retail.

dcGTR plans to attend the upcoming trade fairs TFWA Asia Pacific in Singapore and the TFWA World Exhibition in Cannes.

Contact details: Alan Brennan, Managing Director, dcGTR, email: alan.brennan@dc-activ.com; and Robert Thorpe, Managing Director - Associate Partners, dcactiv, email: robert.thorpe@dc-activ.com. Visit www.dcactiv.com

Brand News

March 18 2019

L’Oréal Group travel retail sales…

L’Oréal Group exceeded €2 billion (US$2.3 billion) in sales in the travel retail market last year, with its brands continuing…

By Hibah Noor

March 18 2019

William Grant brings an air of…

William Grant & Sons returns to the Summit of the Americas having recorded healthy growth in the region in 2018 (Booth number:…

By Mary Jane Pittilla

March 18 2019

Bottega to showcase best-sellers…

Italian winery and distillery Bottega will showcase its products for the travel retail sector at WTCE, the event dedicated…

By Mary Jane Pittilla

March 18 2019

Imperial promotes new vaping brand…

Imperial Brands Global Duty Free & Export is introducing its next-generation vaping brand myblu at the upcoming Summit of…

By Mary Jane Pittilla

March 18 2019

Godiva gets a taste for growth…

Belgian chocolatier Godiva will focus on the key pillars of its growth plan during the Summit…

By Jas Ryat

March 18 2019

Furla nets $585m annual sales as…

Italian leather goods company Furla Group increased its turnover by 5% to €513 million (US$585 million) in 2018

By Hibah Noor

March 18 2019

Desigual introduces new travel…

Spanish fashion brand Desigual has developed a new type of furniture for travel retail

By Hibah Noor

March 15 2019

Moroccanoil launches first travel…

Moroccanoil, the leader in oil-infused beauty products, has debuted its first travel retail pop-up shop at Amsterdam Schiphol…

By Hibah Noor

March 15 2019

Concha y Toro unveils first travel…

Viña Concha y Toro S.A., Latin America’s leading wine producer and one of the world’s top five wine companies, has unveiled…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap