February 22 2021  |  Industry News

GTR360 adds to team to enhance its digital PR & marketing offer

By Laura Shirk

As part of GTR360’s focus on digital PR and marketing in travel retail, the agency is teaming up with Echolution to provide clients a list of strategic digital marketing solutions

PR and marketing communications agency, GTR360, is pleased to announce Alison Farrington has joined as a Consultant Account Manager.

Alison brings a wealth of travel retail B2B content creation experience to GTR360. With recent positions as Intelligence Editor at Global Blue and Associate Editor at DFNI magazine, Alison is joining GTR360 to bring a new digital remit to the agency’s PR and marketing offer.

“As the duty free and travel retail marketplace emerges from an extended period of reduced sales due to the COVID-19 pandemic, travelers’ digital shopping behaviors are now under scrutiny. With a new digital remit at GTR360, we aim to help brands navigate the online opportunities,” says Farrington.

As part of GTR360’s focus on digital PR and marketing in travel retail, the agency can reveal its new partnership with digital shopper marketing platform, Echolution. GTR360 and Echolution are collaborating to provide clients with strategic digital marketing solutions including:

  • Programmatic advertising planning and media buying implementation
  • Bespoke promotions, loyalty program optimization and geo-location digital coupon marketing
  • Data analytics and campaign ROI review

“With GTR360 positioned as providing digital solutions for our clients, sister agency Essential Communications remains focused on its core PR and marketing activity for clients across key travel retail categories such as liquor, confectionery, beauty, fashion and travel accessories. I am overseeing both agencies and welcome Alison to the team,” adds Row Holland, Managing Director, Essential Communications/GTR360.

Brand News

October 19 2021

Cigar report: Travel retail retains…

Exclusive innovation helps Davidoff attract gifting consumer

By Wendy Morley

October 19 2021

Shenzhen Duty Free hails Bacardi’s…

​Bacardi Global Travel Retail has opened The Whisky Emporium, its world-first permanent boutique, in the Shenzhen Duty Free…

By Laura Shirk

October 19 2021

shu uemura’s chic makeup box lands…

​shu uemura Travel Retail Asia Pacific has collaborated with Lagardère Travel Retail China to bring its makeup box pop-up…

By Wendy Morley

October 19 2021

Dr.Ci:Labo shifts to science-based…

​Dr.Ci:Labo, the leading derma-cosmetics brand in Japan, has pivoted to a “science that sells” content-for-commerce strategy…

By Wendy Morley

October 18 2021

Brown-Forman reinforces commitment…

​US liquor group Brown-Forman Corporation is joining RE100, a global environmental initiative,…

By Wendy Morley

October 18 2021

Lagardere Travel Retail unveils…

​Lagardere Travel Retail Pacific and Nestlé have announced a new addition to their exclusive partnership as the KitKat Chocolatory…

By Wendy Morley

October 18 2021

J.Cortès and Oliva brands unite…

​In a move that consolidates and clarifies both its machine-made and handmade cigar divisions, J.Cortès and Oliva Cigars…

By Wendy Morley

October 18 2021

Nederburg wines win major accolades…

​Winemaker Nederburg has scooped multiple medals at the 2021 International Wine & Spirit competition in London, winning three…

By Wendy Morley

October 14 2021

Appleton Estate relaunches travel…

​Appleton Estate Jamaica Rum has relaunched in travel retail with newly designed packaging, a reimagined bottle and label,…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap