October 17 2017  |  People

Brown-Forman appoints Tim Young to direct Africa operations

By Hibah Noor

As Director, Africa, Tim Young will build Brown-Forman’s brands across the growing and dynamic markets of Sub-Sahara Africa, including South Africa

Brown-Forman Corporation has announced that Tim Young has been appointed Director, Africa, with responsibilities for the company’s operations in Sub-Sahara Africa, including South Africa. 

Young will report to James Perry, Managing Director, India, Middle East, Africa, Caribbean, Central & South America (IMEA CCSA).

In his new role, Young will manage a growing team of Brown-Forman and distributor personnel in building the company’s brands across the growing and dynamic markets of Africa. He will oversee all aspects of the company’s operations across Sub-Sahara Africa, including sales, marketing, and partner relationships. 

Previously, Young was Marketing Director for Brown-Forman’s IMEA CCSA region. In his over 15 years with Brown-Forman, Young has also served as Country Manager, India, and Marketing Director for Global Travel Retail.

“Tim’s experience across a wide variety of markets, including overseeing marketing to the diverse global travel retail consumer, will enable him and his team to continue and accelerate our Africa expansion,” said Perry. 

Young will continue to reside in London.

Replacing Tim Young as the IMEA CCSA Marketing Director will be Enrique Gavica. He comes to his new role from Brown-Forman Mexico, where he was the Marketing Director. 

He joined Brown-Forman in 2013 from GlaxoSmithKline, where he was the Commercial Director for the Asia-Pacific, Japan & Emerging Markets area with responsibility for the firm’s marketing center of excellence. He has held a variety of increasingly senior level marketing roles.  

“Enrique’s extensive experience across emerging markets will bring increased focus on our activities with consumers across many of our emerging markets,” said Perry. 

Gavica and his family will be relocating from Guadalajara to Louisville, Kentucky. 

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