April 27 2016  |  People

Brown-Forman names Helms travel retail marketing chief

By Wendy Morley

Eric Helms takes over from Tim Young and Jeannine Wise, who will move to other responsibilities

Eric Helms has been named Marketing Director for Brown-Forman Global Travel Retail, effective April 1, 2016. Helms takes over from Tim Young and Jeannine Wise, who will shift to other responsibilities. 

Young now serves as Marketing Director for Brown-Forman’s interests in India/Middle East/Africa and the Caribbean/Central and South America. Wise will continue to expand the company’s focus on retail partners around the world as Customer Marketing Director for Global Travel Retail.

Helms joined Brown-Forman in 2014 serving as North American Marketing Director for Finlandia Vodka and Chambord before taking on the role of Global Brand Director for Jack Daniel’s Tennessee and Fire. Before Brown-Forman, Helms held marketing positions with Anheuser-Busch, Diageo, Coca-Cola North America, and L’Oréal.

Helms earned his BA in International Studies and Economics from the University of North Carolina and Masters of International Business Studies from the University of South Carolina. He will continue to reside in Louisville, Kentucky.     

The announcement was made by Marshall Farrer, Vice President and Managing Director for Brown-Forman Global Travel Retail. 

 

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