December 15 2016  |  People

Payne named new head of customer marketing for Brown-Forman GTR

By Wendy Morley

Eric Helms,Marketing Director for Brown-Forman Global Travel Retail, made the announcement that Colton Payne would be the new Customer Marketing Manager, taking over the position from Jeannine Wise, who has joined the Brown-Forman Herradura and el Jimador Tequila team.

In this role Payne will be responsible for implementing the strategic vision for Brown-Forman’s travel retail business and the GTR portfolio. His appointment becomes effective on December 16, 2016.

“Colton’s background and expertise will prove to be a great asset in his interaction with key travel retail customers as well as his responsibilities in the management of the Brown-Forman GTR trade marketing group,” said Helms. “We look forward to his contributions in maintaining the progress and success enjoyed by Brown-Forman Global Travel Retail over the past two decades.” 

Since 2014, Payne has served as associate brand manager – wines for the North America Region. He joined Brown-Forman in 2012 as global digital manager for Modern Liqueurs. 

Payne holds a Bachelor of Science in Business Administration degree with special attainments in commerce from Washington & Lee University. He is currently pursuing his MBA from the University of Louisville with an anticipated graduation this spring.

Payne will report to Eric Helms, the B-F GTR marketing director, and will continue to reside in Louisville, Kentucky. 

Brand News

October 21 2020

J. Cortès lights up cigar category…

​Cigar brand J. Cortès has introduced three new Corona terroir tubes

By Mary Jane Pittilla

October 20 2020

Jim Beam announces TR exclusive…

​Jim Beam Bourbon has announced the launch of Lineage – a batched premium expression exclusive to global travel retail

By Laura Shirk

October 19 2020

Beam Suntory launches first ever…

Beam Suntory has launched the first-ever world blended whisky, Suntory World Whisky ‘Ao’, exclusive to global travel retail

By Wendy Morley

October 19 2020

AHC to introduce new skincare products…

​Unilever-owned premium skincare brand AHC is to enhance its travel retail offerings with several new products that have…

By Mary Jane Pittilla

October 16 2020

DFD launches Writing & Arts category…

Duty Free Dynamics, major regional distributor within the Americas’ travel retail channel,…

By Laura Shirk

October 14 2020

MONARQ Group expands portfolio…

Signing Código 1530 Tequila and Villa Sandi and partnering with Fluère Drinks to introduce non-alcoholic spirits, the brand…

By Laura Shirk

October 13 2020

PanzerGlass taps Alan Brennan as…

​PanzerGlass, a Danish company specializing in mobile device screen protectors and other tech products, has appointed experienced…

By Mary Jane Pittilla

October 7 2020

CircleSquare introduces the revolutionary…

CircleSquare, the expert in retail marketing, brand experience and consumer engagement, has unveiled a new digital tool –…

By Laura Shirk

October 6 2020

Schäfer Airport Retail introduces…

Schäfer Airport Retail has announced the opening of two new Move consumer electronics stores at two of the top ten German…

By Laura Shirk

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap