November 28 2017  |  Retailers

Bahrain Duty Free named Gulf Air’s exclusive inflight supplier

By Hibah Noor

Gulf Air Deputy Chief Executive Officer Captain Waleed Abdul Hameed Al Alawi and Bahrain Duty Free General Manager Mr Bassam Al Wardi sign the inflight retail agreement

Bahrain Duty Free has been appointed as exclusive onboard supplier of inflight retail for Gulf Air.

The new partnership with Bahrain’s national carrier went live on August 1, 2017, and comprises 143 products that offer Gulf Air passengers in-seat access to an assortment of on-trend gifts and travel essentials.

The official signing ceremony was held at Gulf Air’s Muharraq headquarters in the presence of Gulf Air Deputy Chief Executive Officer Captain Waleed Abdul Hameed Al Alawi, Bahrain Duty Free General Manager Mr Bassam Al Wardi and representatives from both organizations.

The extensive range boasts world-class fragrances and cosmetics, jewelry, watches and sunglasses. It also includes must-have electronic gadgets and the latest travel essentials.

Bahrain Duty Free General Manager Mr Bassam Al Wardi said: “Gulf Air is continuously working to enhance its incredibly successful product and service offering, and that extends to onboard shopping opportunities. Bahrain Duty Free has worked hand-in-hand with the Gulf Air team to create an exciting collection of products that speak directly to passengers’ needs and desires.”

He continued: “The inflight shopping experience is an intrinsic element of the onboard experience, and Gulf Air’s new product portfolio reflects its forward-thinking approach to the passenger journey evolution and our commitment to delivering tailor-made duty free retail solutions that engage passengers and drive sales,” he added.

Speaking at the signing ceremony, Captain Waleed Abdulhameed Al Alawi said: “Gulf Air guests expect an exceptional level of service and quality onboard our aircraft – and that extends to their inflight shopping experience, which is a core element of the onboard experience. We are delighted to partner with Bahrain Duty Free to deliver a wide range of superior duty free products to our passengers.”

He added: “As you can see from the range chosen for our passengers, there truly is something for everybody who flies with us. This is important for us as an airline, as we appreciate every passenger that chooses Gulf Air as their airline of choice.”

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