June 12 2018  |  Retailers

New Johnnie Walker marketing campaign takes off this summer

By Hibah Noor

The latest in the Johnnie Walker brand’s line of Keep Walking campaigns features on airport panels at global gateways

Diageo Global Travel has launched multi-million pound marketing campaign in Europe’s biggest airports this summer.

The latest in the Johnnie Walker brand’s award-winning line of Keep Walking campaigns will feature prominently across all London Heathrow terminals and Edinburgh Airport.

Travelers will be treated to spectacular aerial photographs of Scottish locations, thanks to a multi-million pound media investment by the drinks giant.

The latest in the Johnnie Walker brand’s award-winning line of Keep Walking campaigns will feature on static and digital channels, including on airport panels, at global gateways on digital towers in Heathrow T2 and T5, at Departures, and it will also be visible in the British Airways lounge in Heathrow.

It will also appear on the front cover of BA’s inflight magazine High Life and on inflight entertainment on all BA flights, among other locations.

Passengers will also be able to enjoy the new film on digital screens shown across permanent Johnnie Walker fixtures all over the world.

Anna MacDonald, Marketing Director, Diageo Global Travel, said: “We are delighted to launch the Johnnie Walker campaign in global travel in the United Kingdom, the home of Scotch whisky, to take consumers on a journey from the four corners of Scotland to the four corners of the world.

“In keeping with the long-standing Johnnie Walker philosophy of progress, we recognize that in life it’s not just about where you are going; it’s about who you walk with on the journey and we are confident travelers will enjoy coming face-to-face with the history and pioneering spirit of this much-loved Scotch whisky.”

Featuring stunning imagery of landscapes from across the Highlands, the Islands, Speyside and the Lowland regions of Scotland, the new campaign aims to bring to life the heritage of the world’s most popular Scotch whisky.

John Williams, Johnnie Walker Global Brand Director, said the campaign was a chance to “put a spotlight on the fact that we bring together exceptional tasting Scotch whiskies from every corner of Scotland”.

He continued: “I’m particularly excited to see the campaign come to life in global travel as we know that Johnnie Walker is synonymous with millions of travelers across the world as a Scotch whisky that people can enjoy when they get together with friends and family.”

The new Johnnie Walker campaign will be live in London Heathrow and Edinburgh Airport until September 2018.

Brand News

January 23 2019

Molton Brown unveils bespoke gift…

British luxury brand Molton Brown has unveiled a new packaging initiative aimed at attracting Chinese customers in the lead-up…

By Jas Ryat

January 23 2019

Leonidas celebrates the gift of…

Belgian brand Leonidas Maitre Chocolatier has created a collection of chocolate confectionery for Valentine’s Day, wrapped…

By Mary Jane Pittilla

January 22 2019

Pernod Ricard Global Travel Retail…

Pernod Ricard Global Travel Retail has appointed Craig Johnson as its new Vice President Marketing

By Jas Ryat

January 21 2019

Travel retail drives record growth…

Halewood Wines & Spirits saw operating profit grow by 319% to £13.4 million (US$17.1m) in the year ending June 30, 2018

By Mary Jane Pittilla

January 21 2019

Kiehl's illustrates Chinese New…

Kiehl’s Travel Retail Asia Pacific has announced its collaboration with world-renowned illustrator…

By Mary Jane Pittilla

January 17 2019

Armani cracks the Code Absolu with…

Armani Code has unveiled a new fragrance: Armani Code Absolu

By Mary Jane Pittilla

January 17 2019

Clinique customizes skincare with…

Clinique has introduced Clinique iD, the beauty brand’s first custom-blend hydration system made for both skin type and skin…

By Hibah Noor

January 16 2019

Coty to unveil Miu Miu fragrance…

Coty is set to launch the second fragrance from Prada-owned fashion brand Miu Miu, called Twist, containing a blend of classic…

By Mary Jane Pittilla

January 16 2019

Molton Brown to boost fragrance…

British luxury brand Molton Brown has unveiled plans to extend its prestige fragrance offer in 2019

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap