July 3 2018  |  Retailers

Dubai Duty Free introduces Italian fine jewelry brand Damiani

By Hibah Noor

Damiani’s store at Dubai Duty Free features dark tones and elegant details, accentuated by purple, gold, blue and white colors that reflect the brand’s new concept

Damiani has introduced its finest collection of jewelry in Dubai Duty Free located in Terminal 3 - Concourse B at Dubai International Airport.

Founded in 1924, Damiani is recognized worldwide as a symbol of fine jewelry handmade in Italy, and is led today by the third generation of the founder’s family.

As a tribute to the local culture and tradition in the UAE, Damiani opened its new store to coincide with the festivities of the Eid al-Fitr Islamic holiday.

The Damiani store at Dubai Duty Free welcomes visitors in a setting with dark tones and elegant details, accentuated by purple, gold, blue and white colors that reflect the brand’s new concept.

Products created by Damiani’s Master Goldsmith include the Belle Époque, D. Icon, D. Side, Eden and Spicchi di Luna, which are showcased in a sequence of displays and counters.

This opening strengthens Damiani’s international expansion strategy, in particular in the travel retail sector.

Damiani is already present at the airports of Milan Malpensa, Rome Fiumicino, Beijing and Moscow. Its goal is to be positioned in the busiest luxury tourism airport hubs that also serve business travelers.

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