November 26 2018  |  Retailers

Harding Retail sparkles with Swarovski in holiday campaign

By Mary Jane Pittilla


Swarovski’s holiday campaign features across branded windows in Harding Retail’s cruise ship stores

Swarovski has launched a brand partnership with Harding Retail for Christmas 2018, elevating the Austrian crystal brand’s Louison collection.

The campaign has been brought to life across P&O UK and Cunard ships, and the Royal Caribbean ship, Independence of the Seas.

Swarovski features across branded windows and high-impact visual sites in the stores.

The brand’s themed holiday film is playing across digital screens in-store and in public atrium spaces.

A branded flyer has been distributed to all guests onboard featuring the Louison collection and the brand’s navy blue and silver theme.

Collections are showcased during cruise events with a dedicated Sparkle Party concept for all guests.

The events are supported with premium branded invitations featuring Swarovski’s logo.

Exclusive gwps are available, and Swarovski-themed manicures have launched across Cunard ships from November – a new service developed in collaboration with the brand.

Harding Retail’s Marketing Director Sue Gosling said: “This is our first brand partnership of this kind launched for Christmas. We are hugely excited to work with Swarovski on this campaign which spans eight vessels in total and features video content, brand displays and a special promotion with our onboard Spa team.”

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