February 22 2019  |  Retailers

The Design Solution crosses the desert in Amman Arrivals store

By Mary Jane Pittilla


The simple white entrance arch is designed to reflect the shape of the opening to a traditional Bedouin tent

Airport retail design specialists The Design Solution provided design support to Dufry for the creation of the recently launched Arrivals store at Amman Queen Alia International Airport, celebrating the natural beauty and heritage of Jordan.

The Arrivals offer comprises a dynamic multi-category main store (700 square meters), located at one end of the Arrivals area, using an open store front to give shoppers a clear perspective through the whole store.

The simple white entrance arch is designed to reflect the shape of the opening to a traditional Bedouin tent.

The product assortment is led by fragrances and cosmetics, food and jewelry, all incorporating a strong local flavor.

The store also shares a powerful digital expression to drive Dufry’s emphasis on an absorbing in-store experience, supported by a central promotional space.

Reflecting the fact that Arrivals stores are increasingly important both as revenue drivers and contributors to the overall passenger experience, Dufry emphasized the need for the space to convey an authentic spirit of Amman.

Kevin Patience, Design Director at The Design Solution, outlined the design theme: “The design was principally inspired by the beautiful, shifting natural forms of Jordan’s desert dunes, interwoven with contemporary expressions of classic Arabic geometric patterns, blending the natural beauty and the cultural heritage of the region.”

The elegant, dune-shaped ridge canopy used over the store was designed to reflect the flowing patterns of Jordan’s wind-shaped sand dunes and evoke the beauty of the country’s desert locations, such as Wadi Rum.

The Design Solution will also provide specialist design input for a planned new interpretation of the retail experience in the Departures area.

Brand News

March 18 2019

L’Oréal Group travel retail sales…

L’Oréal Group exceeded €2 billion (US$2.3 billion) in sales in the travel retail market last year, with its brands continuing…

By Hibah Noor

March 18 2019

William Grant brings an air of…

William Grant & Sons returns to the Summit of the Americas having recorded healthy growth in the region in 2018 (Booth number:…

By Mary Jane Pittilla

March 18 2019

Bottega to showcase best-sellers…

Italian winery and distillery Bottega will showcase its products for the travel retail sector at WTCE, the event dedicated…

By Mary Jane Pittilla

March 18 2019

Imperial promotes new vaping brand…

Imperial Brands Global Duty Free & Export is introducing its next-generation vaping brand myblu at the upcoming Summit of…

By Mary Jane Pittilla

March 18 2019

Godiva gets a taste for growth…

Belgian chocolatier Godiva will focus on the key pillars of its growth plan during the Summit…

By Jas Ryat

March 18 2019

Furla nets $585m annual sales as…

Italian leather goods company Furla Group increased its turnover by 5% to €513 million (US$585 million) in 2018

By Hibah Noor

March 18 2019

Desigual introduces new travel…

Spanish fashion brand Desigual has developed a new type of furniture for travel retail

By Hibah Noor

March 15 2019

Moroccanoil launches first travel…

Moroccanoil, the leader in oil-infused beauty products, has debuted its first travel retail pop-up shop at Amsterdam Schiphol…

By Hibah Noor

March 15 2019

Concha y Toro unveils first travel…

Viña Concha y Toro S.A., Latin America’s leading wine producer and one of the world’s top five wine companies, has unveiled…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap