May 8 2019  |  Retailers

Beirut Duty Free unveils new counter for star brand MAC

By Hibah Noor

On April 22, Beirut Duty Free unveiled its first standalone MAC counter in its Departures terminal

Beirut Duty Free has opened its first standalone MAC counter, following the success of the US beauty brand in the Lebanese duty free store.

The 30 square meter space, which began trading on April 22, is located in the main hallway of the Departures terminal and carries a wide variety of products and services.

“We began working with MAC in April 2015 and the brand has been growing from strength to strength. Although the initial location for the brand wasn’t as prime as we would have liked, we decided that this time we would really make a bold statement and where better than the main walkway of the terminal,” enthused Adrian Bradshaw, General Manager, Beirut Duty Free.

“MAC has a great reputation with our customers, the brand awareness is high in the country and region, which has led MAC to being our number one makeup brand, so we’ve certainly put our best foot forward on this project,” said Bradshaw.

He believes that with the operator’s strong collaboration with MAC and Estee Lauder Group, that not only will this bring enhanced visibility to the brand and to the duty free shop as a whole, but will really further enhance the customers shopping experience at Beirut Duty Free.

Over the past 12 months, Beirut Duty Free has expanded the space for perfumes and cosmetics by a total of 45 square meters, equivalent to a 10% increase in the shop space.

The retailer has listed new beauty brands such as Benefit, Pinky Goat and will be adding Rituals, Jo Malone London, Nars and other sought after brands.

Brand News

July 23 2019

A fragrant tribute to a vibrant…

​The French Côte d’Azur is the inspiration for the new Ombre Azurite women’s fragrance from Jean Charles Brosseau.

By Mary Jane Pittilla

July 23 2019

Molsheim & Co unveils upscale Crystal…

Get ready for the exclusive travel retail launch of the French house Molsheim & Co’s Crystal Collection of niche fragrances…

By Hibah Noor

July 23 2019

Absolut Singapore limited-edition…

This July sees the launch of Absolut Singapore, a limited-edition vodka bottle with a bespoke wrap designed by Brazilian…

By Mary Jane Pittilla

July 23 2019

Colm McLoughlin honored at Aviation…

At a glittering gathering of over 300 senior aviation executives in Ireland, Dubai Duty Free’s Executive Vice Chairman &…

By Hibah Noor

July 23 2019

The Macallan Boutique off a spirited…

The Macallan, dubbed “the most valuable single malt in the world”, has opened The Macallan…

By Mary Jane Pittilla

July 23 2019

Gin and Japanese whisky post double-digit…

Overall spirits volume grew 2.5% in the travel retail channel last year to reach 24.5 million nine-liter cases with a value…

By Jas Ryat

July 23 2019

YSL unveils Mon Paris Parfum Floral…

L’Oreal Travel Retail has introduced Mon Paris Parfum Floral, the latest addition to the Mon Paris fragrance family by leading…

By Hibah Noor

July 18 2019

Oribe Hair Care breaks into travel…

Oribe is set to tackle travel retail with a curated range of professional-grade haircare products for discerning consumers

By Hibah Noor

July 16 2019

Maui Jim on an Even Keel with new…

State-of-the-art treatments feature in the frames unveiled this summer in travel retail by premium polarized sunglasses supplier…

By Mary Jane Pittilla

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap