June 29 2017  |  Retailers

Kreol Travel Retail “excited” to resume operations in Saudi Arabia

By Hibah Noor

Kreol Travel Retail has expressed its excitement at resuming operations in Saudi Arabia after introducing a collection of brands at duty free shops operated by the Saudi-French Company.  
 
The Saudi-French Company is a joint venture between Lagardere Travel Retail of France and the Saudi Airlines Catering Company that currently operates at Jeddah and Dammam.  
 
Kreol’s portfolio of brands includes Solen, Jango, Anchor and its own in-house brand Nadir. 
  
Solen is a Turkish confectionery brand with a wide portfolio of products ranging from gifting items to on-the-move snack bars. It is Turkey’s number one chocolate exporter with a presence in over 90 countries.  
 
The brand has been performing at the top of its category under Kreol Travel Retail, including at Sharjah Duty Free at the end of last year.  
 
Jango is an instant fruit drink brand by Tryfon of Cyprus that comes in a variety of flavors, while Anchor is a milk powder brand belonging to the New Zealand-based multinational dairy cooperative Fonterra. 
 
Kreol Travel Retail’s in-house gourmet confectionery brand Nadir will be joining the roster at the Saudi-French Company. 
 
Nadir is a brand of premium Turkish Delight that is built on four carefully designed core flavors. It was successfully launched in Qatar Duty Free and is currently on promotion at Sharjah Duty Free.
 
Kreol Travel Retail’s growing global operations are concentrated in the Arabian Gulf and the Indian sub-continent. The company manages brands from various categories, ranging from confectionery and electronics to toys and cosmetics/perfumes.
 
 

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